Header tags. If you aren’t very technical and looking at HTML is like reading Greek, this topic can sound scary. Header tags are really important for making your posts and product descriptions easily readable for your viewers and for helping Google understand what your page is about. The good news is that they are actually quite simple and easy to use! Header tags work just like outlines, which you are already familiar with.

Header Tags Are Like Outlines

Remember in school when you had to make an outline before starting your paper? The outline is the structure of what you are going to talk about and it follows a simple hierarchy.

Each main point on your page should have a header. Any time you make a sub-point, it should be a sub-header. Make sense? These headers are called H Tags. H1 is your main point (usually the title of your page). H2 tags are sub-points. H3 tags are sub-sub-points. Etc. So, if I were talking about new products to buy when you have a baby, it might go something like this:

  • Baby Necessities (My article title and my H1 Tag)
  • Diapering (H2 – you should only have one H1 tag)
    • Diapers (H3)
    • Diaper Bag (H3)
    • Wipes (H3)
  • Breast Feeding (H2)
    • Cover (H3)
  • Bottles (H2)
  • Etc.

Got it? Those bullet points represent your headers. You’d have paragraphs in between most likely. Making the tags is easy in most systems. In WordPress for example, when you create a new block and it asks you what type, select “Header” then select what size (H1, H2, etc.). That’s all there is to it.

A Few Rules About Headers

A few simple rules before you go forth and start posting! First, don’t skip headers. For example, if you just did a H2 tag, don’t make the next one H4. You just skipped H3! You can either stay with the same level or go up or down by one.

Second, headers levels aren’t design elements! Don’t make something H1 because you want it to be big and bold. Change the font size, make it bold, underline it, etc. But don’t use headers to get text to look the way that you want.

Third, use headers to break up your text visually so that it feels more digestible and is easier to navigate. Your headers allow someone to skim your content and decide which sections they want to read (and let’s be honest, most people aren’t going to read everything).

Fourth, if you have important keywords in your article, include them in your headers. This is good for SEO and good for your reader.

In Conclusion

Headers are a simple way to make it easier for Google to understand your content and for readers to get the gist at a glance. Follow a few easy rules, and you’re all set! Let me know if you have any questions or additional ideas about headers in the comments below.

Featured image from Jessy Leroux on Unsplash.